Description
Job ID 42429
General Accountabilities
Reporting to the Vice President, Marketing and Communications, and within approved corporate strategies, provide the following:
Specific Accountabilities- Support the in the development and implementation of an integrated centre of excellence that will identify all customer segments and informs the development of new customer programs, including educational and outreach programs.
- Responsible for customer intelligence and the delivery of market research that improves an understanding of customers.
- Support the development and implementation of customer segmentation: Manage the development of customer segmentation models that assist in marketing and sales of customer solutions.
- Develop tools to gauge Customer Behaviour - conduct customer research to understand customer motivation, needs, and values, which can influence customer marketing and customer program development.
- Support the marketing and development of a marketing plan that supports the long term Customer Service Delivery Vision and addresses the needs of conservation and customer care.
- Act as a liaison in the development and implementation of plans to enable the trusted energy advisor role and support customer satisfaction initiatives and customer service delivery.
- Work with various customers in the interpretation of customer's needs and preferences.
- Manage and conduct research and analysis to measure marketing performance data to ensure that marketing activities are effective and targeted. Provide statistical analysis and reports concerning the impact of marketing efforts for Conservation and Customer Care, as required.
- Support Hydro One to build relationships with our customers, to extend our trusted advisor role, and to provide a customer voice and perspective. Ongoing collaboration and growth between the company and customer and more listening to customer needs.
Selection Criteria
- University degree or college diploma and 7+ years working in a charitable setting or community investment role
- Knowledge of customer segments
- Knowledge of a broad range of marketing channels
- Exceptional oral and written communication skills
- Ability to communicate vision and purpose
- Ability to influence and motivate people to take action
- Experience and ability to take research and test learnings and apply them to optimize customer strategies and to identify customer channels
- Ability to envision possibilities; experience in balancing risk and proven results to achieve targets
- Strong multi-tasking abilities including experience to manage multiple priorities
- Experience in product marketing and development
- Understanding of branding
Contact
Hydro One Inc.
483 Bay St
Toronto
Ontario Canada
www.HydroOne.com
From the same category : customer service
14 May, 2024
