Position Summary
Serves as senior team member who creates marketing campaigns for customer acquisition for specific target audiences. Creates communications campaigns to help improve customer experience and internal processes and workflows. Measures campaign effectiveness to yield a favorable ROI and to implement recommendations from campaign insights.
Tasks and Responsibilities
Collaborate with leadership to build and sustain a positive brand position and growing customer base.
Lead large-scale company projects as the Marketing subject matter expert.
Oversees all marketing projects for a specified target audience segment that result in integrated marketing campaigns.
Coordinates with cross-functional department teams to improve business processes and customer communications.
Collaborates with Sales team to create sales-focused marketing collateral and campaigns.
Utilizes campaign metrics and best practices to create performance improvement recommendations.
Provides social media content for campaign-related and segmented audiences, when appropriate.
Manages vendors and agency partners to optimize budget spend and maintain brand consistency
Adhere to brand guidelines and act as a brand ambassador to encourage others to do so as well.
Coordinates with internal IT support to identify and resolve any electronic application-related issues.
Identifies, evaluates and implements cost-effective solutions to grow the core business, increase capital productivity and support growth initiatives related to digital marketing efforts.
Utilizes marketing automation, website management and customer relationship platforms to optimize campaign performance.
Utilizes event strategy best practices to create custom events, leverage event sponsorships and more.
Develop and manage individual campaign budgets, ensuring they conform to internal controls, regulations, and legal requirements.
Qualifications, Skills and Abilities
Bachelor's Degree business, management, marketing or related discipline
5+ Years experience in a professional office environment, including at least 5 years of relevant marketing support experience.
Demonstrated ability to be self-motivated with proven ability to work independently.
Demonstrated ability to manage projects from start to finish with minimal supervision.
Demonstrated ability to establish rapport and effective working relationships with business partners, supervisors, subordinates, and peers.
Proven capability for developing and implementing sales process strategies.
Demonstrated ability to effectively communicate complex messages, both verbally and in writing, to diverse internal and external audiences at all organization levels.
Excellent oral and written communication skills, along with a proven ability to draft accurate, concise and appealing marketing pieces. Superior proofreading and editing skills.
Demonstrated ability to analyze and interpret data and to identify relevant issues in solving business problems.
Demonstrated outstanding organizational skills with the utmost attention to detail.
Proven ability to use computer software and applications, including Microsoft Office applications, network and internet systems, to share, retrieve, research and present business information.
Ability to maintain flexibility and a positive attitude while performing in a fast-paced, deadline-oriented environment.
Ability to lift up to 50 pounds.
Preferred Qualifications
Experience in energy sales/marketing or in a similar field or environment
Experience with regulatory compliance, especially related to the energy industry
Proficiency in Salesforce, Pardot, Sitecore, PowerBI
Read the full posting.WGL Energy
Washington États-Unis
www.wgl.com/
