Job Description
Note:
** This single vacancy is posted in more than one grade level and will be filled based on commensurate education and/or relevant experience. The description is written at the intermediate level and expectation increase at the senior level.
The work designation is hybrid which requires a regular schedule of onsite and remote work as determined by the acting supervisor.
The successful candidate can be located anywhere within the Appalachian Power service area.
This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent with company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign.
ESSENTIAL JOB FUNCTIONS are listed below:
1) Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.
2) Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.
3) Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals. Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.
4) Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.
5) Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products.
6) Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.
7) Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.
8) May perform other job functions as assigned.
Minimum Requirements
BASIC QUALIFICATIONS:
Education requirements are listed below:
- Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.
Work Experience requirement listed below:
Five (5) years' experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software
Cons Program Mktg Coord Sr. Level:
Education: Bachelors or masters degree in marketing, journalism, business administration, liberal arts or related major.
Experience: Ten (10) years? experience in brand marketing, creative design, and various marketing campaigns inclusive of analytics for effectiveness.
OTHER REQUIREMENTS:
Physical demand level is Sedentary
Excellent organizational and communication skills Experience in writing, editing and producing communication material Proficient in word processing, desktop publishing, electronic communication, and Internet applications Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook) Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)
Geographic Proximity
The successful candidate can live anywhere within the Appalachian service area.
American Electric Power
1 Riverside Plaza
Columbus
Ohio United States
www.aep.com
